ExportNY - An International Business Academy for NYS Executives!

New Session Starts October 2005

Exporting has been shown to be one of the most effective means of expanding sales and markets for healthy businesses. Is your company eyeing – or already exploring – markets abroad? If so, you could benefit from the ExportNY program offered by Syracuse University in conjunction with TDO. The 6th annual ExportNY class will begin in this fall with major funding from Empire State Development and Onondaga County Industrial Development Agency (OCIDA).

ExportNY is an interactive course on international business development offered to senior level executives. The program gives companies a jump-start in international business by providing classroom training, market research, tools and resources in a stimulating, interactive and supportive environment. Participants meet once a month at Syracuse University. In addition to class material presented by the School of Management, guest speakers from industry share their expertise on banking, currencies, cultures, intellectual property, marketing, selecting foreign partners, transit, supply chains, legal aspects of international business and more. Interns from the School of Management provide research support for companies in developing target countries and products.

Dr. Richard Hezel, President of Hezel Associates and a recent participant, noted, ”Accessing international markets plays an important role in our growth expectations. ExportNY provided a disciplined approach to planning for international markets and the decisions prior to investing including market and resource identification.”

The program is targeted at companies with $2-50 million of sales and ideally (but not required) some limited experience with exporting. Both product-based and service companies can benefit. Over the past five years, the Export NY program has proven itself to be a springboard for growth and opportunity for many companies.

Enrollment is limited and applications must be submitted soon. If you are interested in embarking on a journey of international expansion and want to learn more, please call Bob Trachtenberg or Sue Kuhns at TDO at (315) 425-5144 or exportny@tdo.org.