Serving Upstate NY, BR Johnson operates in an incredibly competitive industry: window and door sales and installation. Finding a vendor online is equally competitive, and Syracuse Design Group is proud of its progress is making BR Johnson a top contender in search engines.
The first item of business when starting our SEO campaign was to re-design the homepage to entice visitors to stick around once they landed on the site (check out our blog post about bounce rate). A big part of ranking well in search engines is having an easy to navigate website with great content - no SEO trick in the world will deliver more value than having great website.
We installed an animated sliding 'featured content' showcase right on the homepage. The content author can upload new photos and copy to continuously keep the content fresh, and this attractive display was certainly more enticing than the static images before it.
It's working. In the first month after installing the new home page, bounce rate decreased by 10%, with average time on site increasing by 165%. People came to brjohnson.com through search engines, saw the homepage, and decided to continue navigating the site.