A great post recently from Michael Gray - Graywolf's SEO Blog highlights the necessity for a mobile web presence to round out your online brand.
"If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would."
You could have the most beautiful, easy to use website in the world, but if that site is hard to read on a cell phone, then you are missing out on potential business. All of the big guys have mobile sites. ESPN, Facebook, and Home Depot are three giants that stand out in this area. Try them out on your smart-phone, and then go to your website. See the difference?
Your mobile website should be
Mobile websites are easier to design and implement than most people think, for three key reasons:
Think of your mobile site as simply a different version of your main site. The main site has all the bells and whistles, but the mobile version is simply more convenient to use on a cell phone. 'Easier to use' does not mean 'dumbed down'. Creating a mobile site is an art in itself.
Are you losing business by not having a mobile website?
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