We know that a mobile-optimized web presence is an imperative for your brand - but don't be fooled by the allure of native apps. All of our clients agree - mobile websites are best suited for their needs. If you need to reach the widest audience possible, keep costs and maintenance time low, be easy to find on search engines, and allow users to share your content, then a mobile website is your best choice.
A native app is one that is downloaded from the iTunes Store, Google Play, or the like. It is installed on your phone and can be accessed anytime, and probably has an icon on your home screen. Occasionally, you may get notifications about updates.
A mobile website is one that can be accessed in the mobile browser, and is designed specifically for viewing on smaller screens. It has content that is similar to your "main" website, or may even mirror the content of your main website.
Native apps make sense in several situations. If your content must be available offline, then a native app is your only choice. Also, if you need access to the phones camera, or need to use phone resources to store information or process complex data, then a native app will most likely be your best bet. Angry Birds, Facebook, and Bank of America all have great native apps. But, of course, these brands also have mobile websites as well.
Unless you are a Fortune 100 tech company, you probably will need a mobile website instead of a native app. If you are a decision maker at Citi or Google, then thanks for reading our blog! Otherwise, do yourself a favor and go for the mobile website.
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