The first few sentences on your home page are obviously some of the most important content on your website. Other than the design/graphics, this text will immediately set the tone of your website and tell visitors what to expect. Craft it well to keep visitors sticking around.
We recommend to our clients several key goals when writing intro content:
Most of the websites we develop include some form of a Content Management System (CMS). You have the power to control the content of your own website, which can be a blessing and a curse. Web content is not print content. People have certain expectations when online, and unless you have a specific set of reasons why you should stray from the beaten path, then don't.
A List Apart has a great article related to writing content for the web. Read more at A List Apart - The Discipline of Content Strategy.
March 8, 2013
The definitive events calendar for all things Central New York! Read on »
November 9, 2012
You need to get serious about keeping your content, your emails, your data, your life away from hackers. After more than one scare – we are believers! Read on »
May 30, 2012
Making conversions on your website is a fundamental concept that is often overlooked. All the tweeting, friending, blogging, and pinning can only get you so far - at some point you need to think about conversions. Read on »